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Growing your green roof sales: Understanding owner motivations

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Abstract
This paper provides a vital understanding of an owner’s perspective in the decision-making process on implementing roofing services and systems, including green roofs and environmentally sustainable roofing systems. While the environmental benefits of a green roof receive much of the media attention owners often base decisions on other criteria. If the goal is to send a message to employees and customers that the owner is committed to sustainability, a more attractive green roof with less environmental benefit may be preferred over a less expensive, more environmental system. If the sole motivation is to gain LEED certification, then the system that helps the building gain the most points at the lowest cost will be the likely winner.
Date
3/2010
Author(s)
Peter Belisle II
Page(s)
15-20
Keyword(s)
green roof; sustainable system


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