Your company’s website often is the first thing a potential customer sees, so it is crucial your website represents your company well.
The U.S. Chamber of Commerce shares the following six things you should always include on your company’s website.
- An informative homepage. The homepage is the first opportunity to tell website visitors what your company is about and why they should care. Your homepage should start with a compelling headline that speaks to your ideal customer and include a more general description of your company’s offerings. High-quality graphics and a video that engages your visitors also can be helpful.
- About page. This page often is the most visited page on any business website. People want to get a sense of your company’s story and staff, so the page should include how your business started, your company's mission and short bios of team members. It also helps to explain the types of customers you serve and the benefits your business offers them.
- A services or products page. This page should include descriptions of each product or service you offer and who they most benefit. Include pricing information and clearly explain how customers can make a purchase. If you sell physical products, include high-resolution photos of each one.
- Testimonials. Testimonials from happy customers show how your products or services helped solve a problem for that customer. If possible, include a name and photo with each testimonial to create more social proof.
- Contact page. Make it easy for current and potential customers to get in touch with your business. Your website needs a separate contact page with your company’s address, phone number, email address, links to your social media profiles and business hours.
- An invitation to join your email list. Email marketing is one of the most effective ways to communicate with potential customers and boost revenue. Be sure you give website visitors an opportunity to sign up for your email list. It also is important to create strong content from which your ideal customer will benefit.