Holcim Building Envelope has transitioned from the Firestone Building Products name to fully integrate into Holcim Group as part of its Solutions & Products Business Unit. In 2021, Firestone Building Products, Nashville, Tenn., was sold to LafargeHolcim.
For marketing and branding purposes, the division will be known as Holcim Building Envelope and offer roofing, wall, lining and waterproofing solutions for commercial and residential customers. As of Oct. 3, for all uses that refer to a legal entity in the U.S. only—such as warranties, copyrights, and other legal and operation documents—Holcim has officially transitioned from Firestone Building Products Company, LLC to Holcim Solutions and Products US, LLC.
As part of the ongoing brand rollout, Holcim Building Envelope and its portfolio of brands, including Elevate,™ will continue to phase out the use of legacy branding on all collateral, marketing and advertising materials, product packaging, and licenses and certificates by March 2024.
Holcim’s Building Envelope Division comprises more than 2,000 employees—about 95% joined directly from Firestone Building Products in 2021.
