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News Feb. 29, 2024

The Roofing Alliance adds a new member

General Coatings Manufacturing Corp., Fresno, Calif., has joined the Roofing Alliance at the Regent level and is the foundation’s 196th member.

For more than 25 years, General Coatings Manufacturing Corp. has developed and manufactured spray polyurethane foam and roof coatings for the roofing industry. The company is part of a family-owned and operated business that takes great pride in manufacturing a wide range of premium coating products manufactured in the U.S.

The Roofing Alliance serves as a catalyst for innovation, uniting a dedicated community of roofing industry professionals. With a commitment of more than $16 million, the Roofing Alliance funds essential research and training initiatives; fosters educational advancement opportunities through its renowned Melvin Kruger Endowed Scholarship Program; spearheads vital workforce initiatives; and recognizes exemplary individuals through its esteemed Most Valuable Player Awards Program. Moreover, it champions philanthropic outreach within the roofing industry by safeguarding communities through its partnership with Ronald McDonald House Charities.®

View more information about becoming a Roofing Alliance member, or contact Alison L. LaValley, CAE, the Roofing Alliance’s executive director, at


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