Meetings and Homework

Annual meeting

The three-year NRCA Future Executives Institute (FEI) is built on 10 core areas essential to small-business operations: management, leadership, strategic planning, human resources, financial management, sales and marketing, roofing industry issues, risk management, family relationships/succession and personal-development skills. Content addressing these areas will be presented throughout the three years. A number of these disciplines build on one another.

NRCA convention

Students enrolled in the institute will participate in a program during the International Roofing Expo and NRCA's annual convention. The program will address one or more of the core areas and provide time to share information about projects that participants have been working on since their institute meeting in the fall.

Projects and assignments

Participants will be responsible for completing a variety of challenging projects and assignments. Some will involve individual projects about each participant's company. Others will be team assignments with other class members.

The expectation is that the entire future executives group will complete the three-year institute together. Each fall, there will be a four- to five-day, face-to-face program, and during NRCA's annual convention, the class will reconvene to touch base and participate in an educational program.

Between face-to-face meetings, there will be projects and assignments. Potential projects will include assignments related to individual companies. Projects will be tailored to student experience and company needs.

Three-year schedule

Year one

  • Family business:
    Introduction to family business
  • Finance:
    Financial accounting
  • Leadership/Human resources:
    Leadership workshop
  • Leadership/Human resources:
    Recruiting and hiring
  • Legal issues:
    Introduction to legal issues facing roofing contractors
  • Marketing:
    Marketing fundamentals
  • Team building, leadership and decision making:
    Leadership activities
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  • Strategic planning:
    Introduction to strategic planning
  • Business relationships
  • Communication workshop
  • Presentation skills
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Year two

  • Family business:
    Career development and succession planning
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  • Leadership/Human resources:
    Culture
  • Leadership/Human resources:
    Motivation and retention
  • Legal issues:
    Analysis of construction contracts
  • Marketing:
    Using marketing strategy to build a business
  • Team building, leadership and decision making:
    Leadership activities
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  • Strategic planning:
    Vision and culture
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  • Risk management

Year three

  • Family business:
    Governance for family business complexities
  • Financial management
  • Leadership/Human resources:
    Conflict management and terminations
  •  
  • Legal issues:
    Select legal issues posing liability to roofing contractors
  • Marketing:
    Building strong brands
  • Team building, leadership and decision making:
    Leadership activities
  • Team building, leadership and decision making:
    Coaching
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  • Presentation skills:
    Speak to persuade: when being informative is not enough
  • Risk management:
    Crisis management

Note: Course and scheduling subject to change.

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