Click on a section below to read NRCA's 2017-18 Annual Report.
NRCA was formed in 1886 to preserve and promote the art of roofing application. NRCA members recognize that after more than a century of innovation in roofing technology and roof system application, the following goals are as meaningful and relevant today as they were yesterday and will be tomorrow.
NRCA remains a strong supporter of open competition and the free enterprise system; this competitive environment has led to its member firms' success. NRCA members recognize that the perpetuation of a healthy business environment is influenced by their own professional conduct. NRCA supports the following practices and encourages members to support them, as well.
Professional roofing contractors:
I would characterize the 2017-18 year for NRCA as pivotal in numerous positive ways.
NRCA operated in the black for the first time in eight years thanks to the hard work and collaborative effort of CEO Reid Ribble and the NRCA staff—and without a dues increase. Hats off to Reid and staff for this spectacular turnaround!
After changing our bylaws the previous year to include a new class of membership, Ribble, Chairman of the Board-Elect Kent Schwickert and I traveled throughout the U.S., meeting with senior leadership of manufacturers, distributors and design professionals to promote the One Voice initiative and encourage them to join NRCA as full voting members.
The results were astonishing. By the end of May 2018, 22 companies approached had joined NRCA. Several of their representatives have become board members, and several accepted committee assignments.
The Executive Committee, with input from hundreds of industry professionals, completed work begun the previous year regarding NRCA's Strategic Plan, a document intended to guide the association for the next decade. It was an arduous but comprehensive process. Thank you to Tom Shanahan for guiding us through the effort.
On March 6-7, 2018, more than 400 industry leaders from all segments of the roofing industry gathered in Washington, D.C., for Roofing Day in D.C. to put shared legislative needs before national policymakers. The event was unprecedented and a huge success. Roofing Day in D.C. 2019 will take place April 3-4. This event is a prime example of the roofing industry truly speaking with "one voice."
NRCA staff and related committees came several steps closer to launching the ProCertification initiative; the actual launch is expected later this year.
This past spring, Ribble announced the hiring of McKay Daniels as NRCA's COO. I believe this move will pay big dividends for the association in the future.
NRCA had a successful convention and trade show in New Orleans in February 2018. Following the International Roofing Expo,® Sue and I and a delegation from NRCA went to Cologne, Germany, for the Dach+Holz (Roof+Timber) exhibition. It was an excellent show, and our hosts were supremely hospitable to all of us.
Additionally, NRCA began the translation of numerous technical manuals into Spanish this year.
I would be remiss if I didn't thank the NRCA staff for their outstanding work and effort. They made my job much easier than it might have been.
It was an honor and a privilege to serve as the 2017-18 chairman of the board for NRCA. It was a task I put my heart into and took seriously. I leave office encouraged by the direction NRCA is headed and confident in Kent's leadership. The association is in good hands.
NRCA Chairman of the Board 2017-18
A lot has changed, and a lot has stayed the same. This should not come as a surprise for an organization completing its 132nd year of existence. We've learned lessons along the way as we attempt to keep the good and improve wherever we can.
Our members continue to report a serious shortage of qualified workers. The U.S. population is aging, and we continue to see workforce participation numbers decreasing. Many of us in the construction industry had hoped single-party control in Washington, D.C., would lead legislators to reform our broken immigration system. It has not yet happened, and chances for it seem to diminish daily.
Despite that difficulty, our members remain optimistic. They report long backlogs and reduced price pressure. Growth in sales and profitability were signs of a strong economy, and we are hopeful that will continue.
By every measure, NRCA had a great year; one that, when we look back on it, may be described as "transformational." Under the leadership of Chairman of the Board Jim Barr, the Executive Committee and board of directors completed a nine-month process of strategic planning unlike any other attempted by the industry. He involved stakeholders and members in the process right from the beginning, and we now have a new vision and mission for the association. More important, we have a committee of dedicated volunteer leaders to drive this new plan deep into NRCA's culture.
The NRCA had a groundbreaking year implementing the One Voice initiative. Twenty-two industry partners representing the entire roofing industry supply chain joined the effort.
NRCA also put tangible metrics on the initiative by leading the entire industry to the doors of the U.S Capitol, where more than 400 industry leaders met with most members of Congress for the first time in history.
The idea of certifying the roofing industry's workforce by developing the NRCA ProCertification program became a reality this year when the Executive Committee properly funded the program and insisted on making it a staff priority. NRCA is on track to launch not one but three certifications next year.
The 2017-18 fiscal year has been an excellent year at NRCA. Pre-tax revenue exceeded expenses for the first time since 2010. Advertising revenue was up, and membership grew.
The future is filled with optimism and new challenges—challenges NRCA is fully equipped to face—and we all look forward to another fulfilling chapter in NRCA's history.
Reid J. Ribble
NRCA membership experienced its third consecutive year of growth as a result of a strong economy; ongoing NRCA prospect and retention campaigns; support from manufacturer and distributor members; NRCA’s One Voice initiative; the creation of a new NRCA sales department; and the introduction of a recurring monthly payment option for paying membership dues. Through a multifaceted membership marketing program—including direct mail, email, faxes, advertising, phone calls, and outreach through trade shows and industry events—NRCA recruited 503 new members and achieved an 87 percent retention rate for the fiscal year.
During the year, NRCA continued to reach out to manufacturers, distributors, architects, engineers, consultants and service providers who want to engage more with NRCA, encouraging them to join NRCA’s One Voice initiative; One Voice offers these members an opportunity to fully partner with NRCA to address the roofing industry’s most critical issues and concerns—with one voice—to secure its future. The issues include workforce and worker certification; building codes and insurance; increasing professionalism; and effecting change with one voice in Washington, D.C. Since NRCA launched its One Voice initiative in 2017, it has welcomed 25 members as full partners.
NRCA membership composition
The composition of NRCA membership remained consistent with the previous year with a bump in the contractor member category from 72 percent in 2017 to 74 percent in 2018. Within the contractor category, there was a slight increase in the $10 million-$20 million membership category—from 4 percent in 2017 to 5 percent in 2018—as well as in the $1 million-$5 million category—from 34 percent in 2017 to 35 percent in 2018. The less than $1 million category shifted from 49 percent in 2017 to 48 percent in 2018.
NRCA membership composition
Manufacturer's representatives—<1 percent
Raw material providers—<1 percent
Rooftop photovoltaic manufacturers, utilities and service providers—<1 percent
Service providers—1 percent
Type of work: contractor membership
Type of work: contractor membership (commercial reroofing, commercial new construction, residential reroofing, residential new construction)
Commercial reroofing—51 percent
Commercial new construction—22 percent
Residential reroofing—23 percent
Residential new construction—4 percent
Sales volume: contractor membership
Less than $1 million—48 percent
$1 million-$5 million—35 percent
$5 million-$10 million—12 percent
$10 million-$20 million—4 percent
More than $20 million—1 percent
Type of business: contractor membership
Dual-shop operation—2 percent
Not indicated—34 percent
Regional breakdown: contractor membership
East North Central (Illinois, Indiana, Michigan, Ohio, Wisconsin)—19 percent
East South Central (Alabama, Kentucky, Mississippi, Tennessee)—5 percent
Middle Atlantic (New Jersey, New York, Pennsylvania)—10 percent
Mountain (Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming)—6 percent
New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont)—5 percent
Pacific (Alaska, California, Hawaii, Oregon, Washington)—11 percent
South Atlantic (Delaware, Florida, Georgia, Maryland, North Carolina, Puerto Rico, South Carolina, Virginia, Virgin Islands, Washington, D.C., West Virginia)—18 percent
West North Central (Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota)—9 percent
West South Central (Arkansas, Louisiana, Oklahoma, Texas)—17 percent
NRCA wants to thank and acknowledge its One Voice members who fully engaged with NRCA, as partners, to actively address the industry's most pressing issues, including worker certification; building codes and insurance; increasing professionalism; and effecting change with one voice in Washington, D.C.
ABC Supply Co. Inc., Beloit, Wis.
ATAS International Inc., Allentown, Pa.
Atlas Roofing Corp., Atlanta
Beacon Roofing Supply Inc., Herndon, Va.
Building Envelope Professionals Group LLC, Oregon, Wis.
Carlisle Construction Materials, Carlisle, Pa.
Cotney Construction Law, Jacksonville, Fla.
Curtainwall Design Consulting, Dallas
DERBIGUM Americas Inc., Kansas City, Mo.
EagleView Technologies Inc., Bothell, Wash.
FiberTite Roofing Systems, Wooster, Ohio
Firestone Building Products, Nashville, Tenn.
GAF, Parsippany, N.J.
Johns Manville Corp., Denver
Malarkey Roofing Products, Portland, Ore.
OMG Inc., Agawam, Mass.
Owens Corning Inc., Toledo, Ohio
ROCKWOOL, Milton, Ontario
Sherwin-Williams Coil Coatings, Cleveland
Sika Corp. U.S., Canton, Mass.
SOPREMA, Wadsworth, Ohio
SRS Distribution Inc., McKinney, Texas
Tremco Inc., Beachwood, Ohio
Affiliate Executives Council
NRCA collaborates and works in cooperation with numerous affiliate organizations on behalf of the industry to raise awareness about the roofing industry's important contributions and raise the level of the roofing profession. Each of NRCA's 80 state, local, regional and international roofing contractor affiliated associations is independently operated and represented by NRCA's Affiliate Executives Council.
NRCA's Affiliate Executives Council met twice last year to address issues and positions of importance being considered by NRCA and worked together to encourage memberships in each association; promote programs and member benefits; advance communication; support implementation of regulatory and legislative matters of interest and concern; and optimize participation in each association's governance, program development and association activities.
As part of NRCA's efforts to create more tangible member benefits, NRCA partners with affinity programs to increase members' purchasing power, representing additional savings on top-quality business products and services.
NRCA's newest offering through Servco allows members to receive significant savings on medical and lifestyle programs. Through this program, owners and their employees have 24/7 access to a licensed and board-certified physician in their state who can be contacted for a diagnosis and treatment regimen without a time-consuming, costly office visit. Additionally, a prescription drug card allows subscribers to save 10 percent to 85 percent on most prescriptions at more than 50,000 pharmacies by presenting a card at the pharmacy of their choice.
Ongoing partnerships with Staples Advantage, Lenovo, FedEx, Hertz, Shell Oil, Yellow Transportation and Firestone Partners Plus Auto Care Plan provide members with generous discounts and value-added offers. Relationships with Choice Hotels, Dataforma, HomeAdvisor, Labor Sync and others provide members with additional savings on an incredible array of services.
NRCA members received industry news throughout the year via e-newsletters, NRCA's website, Professional Roofing magazine, Professional Roofing's website, social media, NRCA's Roof Scoop blog and media promotions, among other resources.
Regarding its online innovations, NRCA E-News continues to offer about current events affecting the roofing industry, as well as more in-depth information about NRCA and its members; NRCA E-News has 14,253 subscribers and is published three times per week. NRCA Insider continued to offer its online features, including quarterly reports from NRCA's chairman of the board and videos such as "A word from Reid" and "NRCA Personalities." NRCA's For Members Only (FMO) newsletter offered important member news, and the Washington, D.C., staff's 10@10 newsletter provided information about current legislative and regulatory issues.
Additionally, NRCA is active in social media. NRCA members and nonmembers can "like" and follow NRCA and Professional Roofing on Facebook; follow NRCA on Twitter; follow NRCA and Professional Roofing on Instagram; connect with NRCA on LinkedIn; and watch NRCA videos on YouTube, offering more ways to receive information and network within the industry. Members and nonmembers also can join NRCA's Emerging Roofing Professionals Facebook group.
NRCA's social media presence on Facebook, Twitter, LinkedIn, Instagram and YouTube increased during the fiscal year. NRCA's Facebook fans increased about 25 percent to 6,433. Twitter followers increased about 23 percent to 4,939. In addition, the number of followers on NRCA's LinkedIn page increased 30 percent to 5,615, and the number of views on NRCA's YouTube channel increased 78 percent to 15,700 views. NRCA's Instagram followers increased 114 percent to 1,057.
NRCA also offers the NRCA app for smartphone and tablet, which provides members with free access to NRCA's electronic publications. Members can download the NRCA app from the Apple App Store or Google Play and gain access to NRCA publications. NRCA publications continue to be added to the app, and all automatically are updated on the app as revisions are made.
Additionally, Professional Roofing offers its digital edition, which is available in the Apple App Store and Google Play. The app is free to anyone in the roofing industry and allows users to view the entire magazine on their tablets.
Professional Roofing launched its magazine redesign in June 2017. The redesign won the national silver award for Magazine Redesign from the American Society of Business Publication Editors (ASBPE); the winners were announced May 10 at the B2B Media Success Conference in Washington, D.C.
Professional Roofing also won ASBPE's silver award for Magazine Redesign in the Upper Midwest Regional category.
Additionally, Professional Roofing launched its website redesign in January 2018. The website redesign is a finalist for the 2018 Folio: Eddie and Ozzie Awards. Winners and honorable mentions will be announced Oct. 9 at a celebratory gala during The Folio: Show in New York City.
NRCA's website includes 30,000 pages of information and has 26,500 registered users. Professional Roofing's website offers 7,400 pages of information and has 21,600 registered users.
NRCA also continued to offer consumer information on www.everybodyneedsaroof.com. The website features homeowner- and building owner-specific information about buying a roof and choosing a professional roofing contractor. It includes videos, a From the Experts section, separate resources for building owners and homeowners, natural disaster information, a glossary of terms, and more.
NRCA held its fourth National Roofing Week, which took place June 4-10, 2017. Its mission was to increase recognition of the significance of roofs to every home and business in the U.S.; promote the roofing industry's good deeds; and emphasize the value of professional roofing contractors. In celebration of National Roofing Week, NRCA hosted its Children's Art Contest, and NRCA staff partnered with CNA, Chicago, to volunteer at a local Ronald McDonald House.
During the 2017-18 fiscal year, NRCA's media relations efforts included communicating and improving relations with media outlets and helping to increase NRCA's visibility among members and nonmembers.
NRCA also offered its official blog, Roof Scoop, which publishes timely news and commentary of interest to the roofing industry. Posts include news stories relevant to the roofing industry; NRCA members' good deeds and accomplishments; and announcements and details of important NRCA events, educational offerings and awards, among other topics.
NRCA's marketing department had another successful year. Once again, NRCA's best-selling publication was The NRCA Roofing Manual—Boxed Set. More than 1,150 copies were sold, representing more than $370,000 in sales; total roofing manual sales for the fiscal year exceeded $500,000. The set comprises The NRCA Roofing Manual: Architectural Metal Flashing and Condensation and Air Leakage Control—2018; The NRCA Roofing Manual: Steep-slope Roof Systems—2017; The NRCA Roofing Manual: Metal Panel and SPF Roof Systems—2016; and The NRCA Roofing Manual: Membrane Roof Systems—2015. Another popular item was The NRCA Waterproofing Manual; 730 copies were sold, which generated $45,000 in sales. Collectively for the fiscal year, 47 percent of sales of all publications was in hard-copy format—a 3 percent increase from the previous fiscal year.
NRCA members continue to benefit from free electronic access to hundreds of NRCA resources, including manuals, through www.nrca.net and the NRCA app. During the fiscal year, there were more than 13,000 downloads of NRCA resources, valued at more than $2.9 million.
In addition to continuing the "Did you know" retention campaign that highlights existing member benefits, educational opportunities and new resources, NRCA embarked on a new promotional campaign, "We Are the Industry," with the call to action "Join Us." The message is when roofing professionals work together, they can influence positive change and elevate the level of professionalism in the roofing industry. Both campaigns communicate the value of NRCA membership and the importance of having a collective voice in the industry and have been well-received.
NRCA's marketing department also began promoting NRCA ProCertification. This new initiative is designed to develop a competent, sustainable and high-performing roofing industry workforce. Through a series of industry-specific courses and assessments, NRCA will certify workers who have met all the requirements for each type of roof system installation, in addition to other disciplines (such as foreman, rooftop solar system installation, service and repair technician).
NRCA was well-represented at industry trade shows and events, promoting member benefits, engaging with existing members and building interest in new products, services and programs. NRCA ProCertification was particularly well-received because of the roofing industry's need for qualified workers. Attendees were excited and ready to embrace the program.
Perhaps the most anticipated event of the year was the 2018 International Roofing Expo® (IRE) in New Orleans. It was a great success with 782 prospects and members stopping by NRCA's booth to visit, learn more about NRCA and, of course, spin the NRCA prize wheel. This year, each person who came to NRCA's booth had the chance to win an iPad, Nintendo Switch, Chicago deep dish pizza and more. Twenty-eight new members joined NRCA during IRE, which was almost double from the previous year. Remaining prospects were added into NRCA's database for future promotions.
NRCA also exhibited at the Texas Roofing Conference, presented by the Roofing Contractors Association of Texas; Chicago Roofing Contractors Association Trade Show & Seminars; Colorado Roofing Association Trade Show; Sprayfoam Convention & Expo; RCI International Convention & Trade Show; and numerous manufacturer events, including GAF and Duro-Last events.
NRCA's marketing staff served as liaison for NRCA's Residential Contractors Committee during NRCA's Midyear Meetings and NRCA's Fall Committee Meetings. The main objectives of this committee includes identifying and considering issues affecting residential roofing contractors and developing new program recommendations for NRCA's Executive Committee. The committee also worked on developing strategies for recruiting new residential contractors as NRCA members. Many great ideas came from these meetings, which help to keep the lines of communication open between industry peers.
In March, NRCA introduced its inaugural Roofing Day in D.C. NRCA's marketing department was excited to be tasked with increasing awareness for this significant event. More than 400 roofing professionals from all industry segments participated in Roofing Day in D.C. 2018, converging on Capitol Hill to bring attention to the urgent need for regulatory reform, enhanced career and technical educational programs, and immigration reform that meets workforce needs. Roofing Day in D.C. 2018 was among the top 10 percent of all national legislative fly-in events and the largest advocacy event dedicated solely to the roofing industry. NRCA has decided to make it an annual event; Roofing Day in D.C. 2019 is planned for April 3-4, 2019.
In addition to promoting Roofing Day in D.C. 2018, the marketing department maintained promotions for NRCA's customized educational programs; 44 programs were developed, generating more than $300,000 in revenue. These offerings included roofing technology-based classes; roofing-specific OSHA 10-hour programs; NRCA's leadership and management program, For Foremen Only; the ProForeman Certificate program; and CERTA Train-the-trainer classes.
NRCA University's goal is to create and offer resources to help roofing contractors, industry professionals and those needing accurate, professional roofing education. To that end, staff develop and operate many ongoing programs, from leadership to safety to roofing technology. We have offerings in person and online, as well as a hybrid of the two.
In-person classes include For Foremen Only, Levels 1 and 2; Roofing Industry Fall Protection from A to Z; CERTA Train-the-trainer authorization classes; and the Future Executives Institute. Roofing 101 and Design Essentials for Roof Performance are the most popular online courses.
The most significant current initiative is ProCertification, which comprises the following two components:
Training — Programs designed to help new or inexperienced roofing workers learn to install roofing and waterproofing systems. Content will be delivered online and by NRCA Qualified Trainers.
Certifications — Assessments designed to affirm the expertise of experienced installers
Certifications are developed and operated by the Certification Department. However, much of the 2017-18 fiscal year work has dovetailed in terms of gaining capacity and expertise with tools and systems. Decisions were made about the business model and other infrastructure elements, and the formal separation of the two teams occurred.
The program's goals are strategically aimed at improving the roofing industry by providing a system of training and a separate system of recognition. Inside the industry, contractors will have access to a program to educate their employees to work responsibly and be motivated by seeing next steps for career advancement. Outside the industry, certifications will resonate with potential employees and organizations. Overall, the roofing industry will be better poised to be competitive with other trades and industries seeking to recruit young laborers.
NRCA's Executive Committee appointed a task force in 2015 to begin working on a solution to the industry's workforce crisis. The task force devoted countless hours to developing NRCA ProCertification,™ which was presented to and approved by the Executive Committee in 2016. It soon was clear that to build such a program would require a dedicated staff and budget, and a Certification Department was established. NRCA ProCertification will require unprecedented collaboration between all staff members, especially between the Certification Department and NRCA University.
The primary roles of the Certification Department include interdepartmental communications; developing the program's certification content and exams; and ensuring all program elements conform to applicable certification industry standards. The original task force was dissolved, and a new ProCertification Oversight Committee was established during the 2017-18 fiscal year to guide the program's development.
In 2018-19, NRCA leadership formed a new committee structure to support the program's launch and operations. There now are two NRCA ProCertification committees:
The Executive Committee established a special task force to determine the overall program business model. A new model emerged that provides broad access at an economical cost to the roof systems' training curriculum. It accomplishes this through a single company licensing agreement that allows training access to an unlimited number of direct trainees (within that company) and for an indefinite time period. However, NRCA's affiliated roofing contractor associations cannot purchase and distribute the training directly to their members. Rather, they can promote curriculum access to their members and receive other direct benefits by doing so. For more information, contact Jeff Jarvis, NRCA's vice president of business development, at firstname.lastname@example.org.
NRCA ProCertification will develop professional installer certifications for all major steep- and low-slope systems, as well as below-grade waterproofing, rooftop solar, and service and maintenance disciplines. NRCA ProCertification also will feature an upgrade to the existing ProForeman Certificate program to a full foreman certification.
Earning a certification requires an experienced installer meet certain eligibility requirements and pass an online knowledge exam and a hands-on performance exam. Online knowledge exams are proctored at local computer testing centers approved by NRCA. Installer performance exams are proctored by Qualified Assessors—individuals who are trained and qualified by NRCA through a unique online training and testing program. Qualified Assessors also schedule an installer's performance exam at a network of local NRCA Authorized Testing Locations (ATLs) or on roofing job sites. An ATL facility may be a contractor's shop, manufacturer's training facility, roofing distributor, union local training facility, local community college or vocational school. NRCA will publish an online directory of Qualified Assessors and ATLs. For information about becoming a Qualified Assessor, contact QAsupport@nrca.net. For information about establishing a facility as an ATL, contact Jared Ribble, NRCA's manager of training and testing centers, at email@example.com.
Each certification is being built to conform with the consensus processes required in the international standard document ISO 17024: Conformity assessment—General requirements for bodies operating certification of persons. Certification exam standards require that industry stakeholders participate in the creation and maintenance of exam content. This process is overseen by the ProCertification Exams Committee to ensure standards conformity. If you are interested in contributing, please contact Will Fort, NRCA's certification exam developer, at firstname.lastname@example.org or (800) 323-9545, ext. 7591.
Successful candidates receive their certification in the form of a digital badge and matching laminated wallet ID card. A digital badge is a highly secure electronic representation of the credential(s) earned that holders can share in email signatures or post in their social media profiles. Anyone can click on a person's digital badge to verify what the credential is, what organization issued it and when it expires. Each wallet ID card will contain the candidate's photo, type of certification and a digital QR code that can be scanned with a typical smartphone device to verify the same secure digital information listed in the digital badge.
The first NRCA ProCertification components scheduled for release by the end of the 2018 calendar year include:
If you have questions regarding the ProCertification program, please contact John Schehl, vice president of certification and global engagement, at email@example.com or (800) 323-9545, ext. 7503.
Note that an individual is not required to complete any NRCA education or training to apply for and take the certification exams though NRCA's professional installer training is built to support the body of knowledge represented in the job task analysis of each certification discipline. All certification information and exam content will be offered in English and Spanish.
NRCA University Training
The NRCA installer training curriculum includes interactive online training and resources to support hands-on and on-the-job training. Installers who complete their training and meet certain performance requirements are issued a certificate of achievement to recognize their career progress.
Another component of the new installer training program critical to building a skilled industry workforce is NRCA's new Qualified Trainer program. Qualified Trainers offer training and hands-on coaching skills directly to workers who are new to the industry or need to learn new installation skills. Earning the Qualified Trainer credential requires completing a comprehensive in-person three-day training conference and passing three exams. Three Qualified Trainer conferences will be offered during 2018-19 starting in November 2018. See NRCA University's online public class schedule for more information or to register to attend this conference.
The NRCA University Operating Committee is directing the work of NRCA University in developing the professional installer training curriculum. Progress regarding the training curriculum development can be found in NRCA University's report.
To better understand the analytical (risk management) and conceptual (visioning) facets of enterprise risk management, this section, with the guidance of four committees, endeavors to help members develop a keener understanding of who their businesses are in their markets and subsequent decision-making regarding risks their businesses face. As such, staff help members manage tangible risks, such as health and safety matters, and teach leadership, management and communication concepts needed to effect a successful vision by offering products, services and educational programming to address them.
The Enterprise Risk Management Task Force worked for four years to better understand a typical roofing company's risk profile and ascertain how NRCA might develop products or services to help. In the end, it was determined the best place to start is through education efforts. This resulted in a task force-developed half-day enterprise risk management educational conference offered at the International Roofing Expo® (IRE). The conference featured a primer on enterprise risk management concepts, discussion panel with contractor members and working group session where participants applied concepts learned. It was a successful event and will be held again. The task force, having completed its charge, was disbanded.
NRCA Vice President of Enterprise Risk Management Tom Shanahan and NRCA Directors of Enterprise Risk Management Harry Dietz and Rich Trewyn continued to participate in national health- and safety-related efforts, such as the Occupational Safety and Health Administration's (OSHA's) Advisory Committee for Construction Occupational Safety and Health; National Institute for Occupational Safety and Health's National Occupational Research Agenda Construction Sector Council; Construction Association Safety and Health Information Network; American National Standards Institute's National Construction A10 Committee, as well as its A10.24 Roofing Subcommittee; the ASTM International committee addressing skylight design; and the ISO 45001 technical advisory group addressing safety and health management systems.
The department worked closely with NRCA's Washington, D.C., staff regarding many regulatory issues. Most notably, staff wrote Professional Roofing articles and Industry Issue Updates addressing key issues that likely will affect the roofing industry, including OSHA's new silica standard; electronic injury and illness reporting requirements; new Federal Aviation Administration requirements for the commercial use of unmanned aircraft systems (drones); and the unsuccessful effort by OSHA to extend the limitations period for recording injuries and illnesses.
The department continues to monitor fall-protection issues to keep a vigilant eye on how falls are occurring so NRCA can build awareness regarding prevention. Because of the change in administration, OSHA's previously misguided emphasis on creating a one-size-fits-all approach to fall prevention, especially in the residential sector, has subsided. Although NRCA had more reasonable conversations with OSHA about regulatory approaches, no significant progress has been made other than its retreat from its previous position.
Staff helped members with requests for information in nearly 1,000 instances during the past year. Additionally, staff gave presentations addressing safety and health topics at the 2018 IRE and to contractor members and many affiliate and associate organizations, including the National Roofing Legal Resource Center; CNA, Chicago; captive insurer groups; and at various manufacturer member events.
Staff revised program materials for Roofing Industry Fall Protection from A to Z classes and OSHA 10-hour classes and developed adjunct materials for licensing of the fall-protection class under a separate agreement.
Additionally, staff continued to serve as liaisons with CNA, which offers general coverage to NRCA members. Staff also worked on exploring the viability of an insurance captive program that would, among other things, provide general business insurance coverage for contractors who perform more than 10 percent residential work. The effort generated a lot of member interest, but because of the soft insurance market, there was not enough serious interest to pursue the idea at this time.
Staff met with OSHA's assistant secretary of labor regarding roofing safety issues; participated in the joint labor and management safety committee hosted by the AFL-CIO's Building and Construction Trades Department; participated in and informed members regarding national and international research and regulatory activities concerning occupational exposures to asphalt fumes; partnered with OSHA and the United Union of Roofers, Waterproofers and Allied Workers during the National Safety Stand-Down; and participated in a joint labor/management/government fall-prevention campaign.
Addressing the leadership, management and communication aspects that support an effective enterprise risk management effort, staff taught five For Foremen Only, Level 1 and six For Foremen Only, Level 2 classes; two For Senior Leaders and Managers, Level 1 and 2 classes; and directed NRCA's Future Executives Institute and Executive Management Institute programs, teaching the respective risk management, strategic planning and visioning courses for FEI.
Finally, Shanahan has been tasked with facilitating NRCA's Strategic Planning effort. He worked with NRCA's Executive Committee, board of directors, Affiliate Executives Council and Industry Advisory Council and surveyed the membership and staff numerous times to compile information to use as NRCA developed its vision and mission statements. The strategic plan was approved by the Executive Committee and board of directors at their meetings at IRE in February. Work on the strategic plan's execution will continue and evolve during its 10-year span.
NRCA's Technical Services Section is members' resource for technical-related roofing industry issues.
During the year, the technical staff developed the following new technical publications and products:
In addition, more than 700 projects were entered into NRCA's EnergyWise Roof Calculator Online.
NRCA's Roof Wind Designer is an online wind-load calculator intended to provide roofing professionals with an easy way to determine roof systems' design wind loads for many commonly encountered building types subject to code compliance. Roof Wind Designer was updated to include the ASCE 7-16 design method. Users entered more than 4,500 projects during 2017-18.
Staff represented roofing contractors' interests at International Code Council code hearings, as well as National Fire Protection Association, ASTM International, Underwriters Laboratories Inc., and American Society of Heating, Refrigerating and Air-Conditioning Engineers meetings.
The technical services staff also responded to more than 2,300 requests for technical assistance.
NRCA was active in communicating the views and concerns of its members to lawmakers and executive branch officials in Washington, D.C., during 2017-18. NRCA achieved several important policy victories regarding key issues.
In June 2017, the House of Representatives approved the Strengthening Career and Technical Education for the 21st Century Act (H.R. 2353), legislation designed to address employer workforce development needs by improving career and technical education programs. The bill includes reforms designed to make such programs more responsive to employer needs and provide additional federal funding for new workforce development opportunities. NRCA has worked for several years with lawmakers to ensure the bill includes reforms that meet the roofing industry's workforce needs. The bill passed the House with strong bipartisan support and has a chance to be approved in the Senate and ultimately enacted into law.
During NRCA's Midyear Meetings in Chicago, ROOFPAC hosted "A Night in Italy" at Francesca's. Participants enjoyed great food, drinks and networking with their industry colleagues. All proceeds benefited ROOFPAC, the voice of the roofing industry in Washington, D.C.
NRCA continued working to advance the Regulatory Accountability Act (S. 951) to reduce future regulatory burdens on employers. This legislation would provide greater accountability and transparency within federal agencies during the development of regulations, therefore providing more opportunities to minimize the potential burdens of regulations before they are issued. After the House approved the legislation in early 2017, NRCA and allied groups worked to develop sufficient bipartisan support to get the bill approved in the Senate and ultimately signed into law.
In October 2017, more than 100 NRCA members attended NRCA's Fall Meetings and Legislative Conference at the Madison Hotel in Washington, D.C. Members enjoyed a reception benefiting ROOFPAC on the terrace at Morton's Steakhouse. The Government Relations Committee discussed NRCA's advocacy efforts regarding tax issues, Occupational Safety and Health Administration (OSHA) regulations, workforce development and other issues of importance to the roofing industry. The PAC Advisory Committee met to discuss NRCA's efforts to strengthen and expand ROOFPAC, which is critical to advancing NRCA's message on Capitol Hill. Members of NRCA's Political Insiders Council enjoyed a dinner with special guest Sen. Cory Gardner (R-Colo.). The highlights of the week were meetings on Capitol Hill with representatives and senators where members advocated for tax reform, regulatory reform and legislation to address workforce shortages.
In December 2017, Congress approved the Tax Cuts and Jobs Act (H.R. 1), the most significant tax reform legislation in more than 30 years, and President Trump signed the bill into law. The legislation's passage was a major victory for NRCA as it represented years of work with lawmakers to ensure tax reform is beneficial to the roofing industry. The bill was consistent with NRCA's principles for tax reform, including reducing tax rates on all types of businesses, expanding investment incentives for employers and doubling the estate tax exemption for family businesses. NRCA is pleased the legislation expands the definition of qualified real property eligible for full expensing under Section 179 of the tax code to include improvements to nonresidential roofs. This provision is a major victory for NRCA and comes after years of efforts to educate lawmakers regarding the economic benefits of full expensing for nonresidential roofs.
During 2017-18, NRCA continued pursuing legislation to suspend or repeal the HIT authorized by the Affordable Care Act. The HIT adds to health insurance costs for all employers and individuals with fully insured coverage, and the tax is currently estimated to collect $160 billion during the next decade, which is passed through to consumers in the form of higher health insurance premiums. NRCA successfully worked with coalition allies to get language included in the Bipartisan Budget Act, approved by Congress in February, which suspends the HIT for calendar year 2019, and also worked to have bipartisan legislation introduced to further delay the onerous tax in 2020.
ROOFPAC hosted four fun-filled events at NRCA's 131st Annual Convention and the 2018 International Roofing Expo® in New Orleans to raise funds for ROOFPAC, the voice of the roofing industry in Washington, D.C. Nearly 100 participants attended ROOFPAC's annual golf tournament at TPC Louisiana. ROOFPAC also held a sporting clays tournament and fish fry at the High Point Shooting Grounds in the bayou near New Orleans, as well as the ROOFPAC Silent Auction in the NRCA booth at the International Roofing Expo.® The week's events culminated with the ROOFPAC Party on the Mighty Mississippi at Pat O'Brien's following the NRCA Industry Awards Ceremony and Cocktail Reception. The events raised nearly $50,000 for ROOFPAC to support pro-growth candidates for Congress.
In February, as the Senate opened debate regarding immigration policy for the first time since 2013, NRCA sent a letter to senators outlining why legal immigration is important to the roofing industry. The letter discusses the problem of severe workforce shortages and reiterated support for reforms that meet the roofing industry's workforce needs. This includes stronger border security, balanced solutions for authorized immigrants brought to the U.S. as minors and individuals working under Temporary Protected Status, many of whom work in the roofing industry. It also includes expansion of the E-Verify program and establishing a visa program that enables immigrants to come to the U.S. legally in accord with economic demand. Unfortunately, the Senate was unable to approve any immigration reform legislation despite considering four different proposals.
More than 400 roofing industry professionals convened in Washington, D.C., for Roofing Day in D.C. 2018 March 6-7. This inaugural industrywide event brought the entire roofing industry together as never before to speak with "one voice" on Capitol Hill. From states as far as Alaska and Hawaii, participants made a lasting impression on members of Congress, bringing to their attention the industry's need for regulatory reform, enhanced CTE programs and immigration reform that addresses the roofing industry's workforce needs. Attendees heard from senior Trump administration official Mick Mulvaney at a reception at the Marriott Marquis hotel March 6 to kick off the event. Sen. Ron Johnson (R-Wis.) spoke to the group during breakfast March 7, and participants then were bussed to Capitol Hill to spend the day in meetings scheduled for them with their senators and representatives. The success of Roofing Day in D.C. 2018 ensured this transformational event will continue every spring to provide industry professionals with a greater opportunity to make a difference for our entire industry in Washington, D.C.
During 2017-18, NRCA continued working with the Trump administration to address members' concerns regarding OSHA regulations. After several meetings and letters to the agency raising issues regarding the regulation governing workplace exposure to crystalline silica (which took effect in September 2017), OSHA officials indicated they are working on "Revisions to Table 1 in the Standard for Construction." It is expected OSHA will issue a formal Request for Information that will solicit public comment based on the experience of employers now that the regulation is being implemented and then consider potential modifications to the engineering controls in Table 1 and perhaps beyond. NRCA also has continued working with OSHA regarding the agency's regulation to track workplace injuries and illnesses, on which NRCA testified before Congress to communicate our members' concerns in 2016. It is expected a revised regulation that addresses many of these concerns will be issued later in 2018.
During 2017-18, NRCA continued efforts to increase the engagement of its members with lawmakers in Congress at the grassroots level. This included continuing to promote the NRCA Grassroots Advocacy Network, a website launched in January 2017 designed to expand our grassroots activities. Through this platform, NRCA members now can quickly and effectively contact their elected officials, share helpful anecdotal stories that can be used in advocacy efforts on Capitol Hill, and share information about relationships members have with their elected officials. More than 200 roofing industry professionals have sent nearly 600 communications to their representatives and senators.
We also worked with individual NRCA members to build relationships with senators and representatives by scheduling meetings with lawmakers in their home states and districts. Action taken by the roofing industry at the grassroots level makes our Washington, D.C., advocacy efforts even stronger.
The National Roofing Legal Resource Center (NRLRC) held its 38th Annual Seminar at The Broadmoor in Colorado Springs, Colo., Sept. 7-9, 2017, and provided attendees with in-depth information about current legal, safety, technical and business issues, as well as new approaches for improving your company's operations, managing its risks and ensuring its continued success.
NRLRC also hosted its 2018 Annual Luncheon Program on Tuesday, Feb. 6, during the International Roofing Expo® (IRE) at the Morial Convention Center in New Orleans. The luncheon provided roofing contractors with informative tax, technical and legal updates from three renowned speakers in their respected fields, including James M. Rosa, CPA, PFS, principal for the tax advisory group HBK CPAs and Consultants, Youngstown, Ohio; Rene Dupuis, principal at Structural Research Inc., Madison, Wis.; and Mark Graham, NRCA's vice president of technical services. Rosa deciphered the nuances of the tax policies aimed at strengthening small businesses; Dupuis shared his reflections and perspectives from 50 years in commercial roofing; and Graham provided the latest updates regarding moisture-related problems with low-slope membrane roof systems applied to lightweight structural concrete roof decks.
NRCA's engagement with roofing and waterproofing industry stakeholders throughout the world has increased NRCA's visibility abroad. By improving relationships with international counterparts and being engaged globally, NRCA can navigate opportunities to increase education, training and revenue growth, product development, and improve roof system installation practices and relationships. Training opportunities, information-sharing and alliances abroad with counterparts in China and Europe have allowed NRCA to share best roofing practices and expertise globally.
During the past year, staff traveled to Shanghai May 28-30 to attend the 15th annual China International Roofing & Waterproofing Expo. NRCA helped establish China National Building Waterproof Association's first conference in 2003 and helps promote the China show to NRCA members and at NRCA events.
Staff also traveled to Cologne, Germany, Feb. 20-23 to attend the Dach+Holz International trade show, networking with international industry associations and speaking about U.S. roofing market conditions.
The International Roofing Expo® was held Feb. 6-8, 2018, in New Orleans and set new records in international attendee registrations with nearly 1,200 attendees from 58 countries. NRCA leaders met privately with representatives from several countries to discuss specific issues and needs, as well as how NRCA might help.
The NRCA brand is highly respected throughout the world, and NRCA's Global Strategy Committee is charged with helping to ensure member resources are carefully used for maximum association benefit when engaging in global activities and discerning these activities to ensure NRCA's intellectual property is protected while advancing the NRCA vision and mission.
The Roofing Industry Alliance for Progress is a separate but related educational and research organization of NRCA.
What started as a vision in 1996 has grown into a vibrant organization. Thanks to the active support of its members, which represent all roofing industry sectors, the Alliance continues to secure the future excellence of the roofing industry by investing in philanthropy, research, technology, education and training, and sustainability. The Alliance seeks support and participation from the industry's best and brightest to address issues of concern to the entire roofing industry.
The Alliance approved a total of $460,500 in project funding; $320,000 was approved for new project funding:
Continued committed funding includes:
Through its Melvin Kruger Endowed Scholarship Program, the Alliance awarded $55,000 for six new scholarships and five renewal scholarships for the 2017-18 school year. The Melvin Kruger Endowed scholarship recipients received $5,000 each for their enrollment in accredited universities. Eligible participants must be employees of NRCA member contractor or supplier companies or immediate family members of employees of NRCA member contractor or supplier companies pursuing careers in the roofing industry or building construction industries. The scholarships may be renewed annually provided recipients reapply and continue to meet award criteria.
The Alliance has awarded a total of $735,000 in scholarships to 121 students since its inception.
The Alliance welcomed seven new members, including Bluefin LLC, Greenwood Village, Colo.; CYE Enterprises Inc., Jacksonville, Fla.; Trent Cotney, P.A., Tampa, Fla.; Hendrick Phillips Salzman & Siegel, Atlanta; Jack Krapf, Macon, Ga. (honorary membership); Rackley Roofing Co. Inc., Carthage, Tenn.; and Wagner Roofing Co., Hyattsville, Md.
The Alliance currently has 165 members, including 134 contractors, 36 associates, six service providers, seven individuals and two supporting members.
The Alliance's planned giving program fund grew to a total of $555,000. The program creates a source of long-term support while offering Alliance members and roofing industry professionals the tax benefits of deferred giving. Through a planned gift, roofing professionals can leave a modest remembrance to the Alliance that can help fund research and programs to advance the industry for years to come.
The Alliance announced four winners of its 18th annual Most Valuable Player (MVP) Awards during NRCA's 131st Annual Convention, as well as the winner of the Best of the Best Award.
The Alliance held its fourth Construction Management Student Competition. The first-place team (with the highest cumulative score) was the McWhorter School of Building Sciences at Auburn University, Auburn, Ala., for their presentation as Summit Roofing. The team with the second highest cumulative score was Colorado State University, Fort Collins, for its presentation as Ram Roofing Inc. And this year, for the first time, the judges awarded a Best Individual Presenter Award, which was presented to Hannah Redifer from Auburn University. Auburn University received an award for the school and a $5,000 L.B. Conway Scholarship. Colorado State University also received a team trophy for the school and a $2,500 general scholarship. The students from both teams also received individual awards.
Ninety of the 165 standalone Ronald McDonald houses in the U.S. were adopted by Alliance and NRCA members as part of the Alliance's partnership with Ronald McDonald House Charities. Members are asked to conduct annual roof inspections, ensure the roofs are properly maintained and perform repairs when needed. Roof replacements are managed as individual projects and, when appropriate, several contractors may be asked to participate. In addition, the Alliance seeks material donations from manufacturers and/or distributors on a project-by-project basis.
NRCA's partnerships are valuable, helping to efficiently serve its members and the roofing industry. The association's partnerships remained strong during 2017-18.
NRCA once again partnered with Informa Exhibitions to hold the 2018 International Roofing Expo® (IRE) in New Orleans. IRE's trade show spanned 137,480 net square feet—the largest in the show's history—and attracted 10,076 attendees from 62 countries. There were 467 exhibiting companies.
NRCA and Rebuilding Together and its more than 200 local and state affiliates provide roof system repairs for service members, veterans and military families through two partnership programs—Heroes at Home and Serving Those Who Serve. Both programs focus on making necessary repairs, improvements or modifications to veterans' and soldiers' homes.
Chicago-based CNA and NRCA collaborate to honor charitable works by NRCA member contractors through the CNA/NRCA Community Involvement Award. Participants were asked to nominate any charitable project, activity or donation completed between Jan. 1, 2017, and Dec. 31, 2017, for a chance to win up to $7,500 for their charities. Double D Roofing & Sheet Metal, York, Pa., won the award, which was presented at NRCA's Industry Awards Ceremony and Cocktail Reception during NRCA's 131st Annual Convention in New Orleans.
NRCA is partnered with the Center for America and its American Jobs for America's Heroes Alliance. The alliance allows employers free and direct access to thousands of unemployed National Guard members and military veterans. Working with the National Guard and funded through private donations, it uses a case-management approach to actively match National Guard members and military veterans to employers' specific job requirements.
In addition, NRCA is partnered with Merrill Lynch, The Krapf Group and John Hancock Retirement Plan Services to offer additional services for NRCA members as part of the NRCA Retirement Program. Through this partnership, NRCA offers a range of retirement plan options and investment vehicles. Through the NRCA Retirement Program, you can start a retirement program for your company or convert an existing plan.
During 2017-18, NRCA made various charitable contributions.
NRCA and Rebuilding Together and its more than 200 local and state affiliates also provide roof system repairs for service members, veterans and military families through two partnership programs—Heroes at Home and Serving Those Who Serve. Both programs focus on making necessary repairs, improvements or modifications to veterans' and soldiers' homes.
Established through The Roofing Industry Alliance for Progress, the intent of the Disaster Relief Fund is to provide new roofs in regions affected by natural disasters. In addition to labor, monetary and material donations, noncash gifts—such as donations of worker housing, meals, transportation and warehousing—also are accepted. Contributions are tax-deductible, and donors receive receipts for their gifts.
NRCA's Pay It Forward program encourages roofing professionals to give back to their communities. The program helps match those in need with those who can help. If roofing professionals are willing to help someone in their communities when the need arises, they can provide NRCA with their contact information so they can be included on the Pay It Forward list. Once companies are on the list, they are not obligated to provide labor or materials but will receive project information when NRCA learns of someone in need in their areas. In return for helping someone, they can ask that person to help someone else in need.
Another NRCA charity partner is Samaritan's Purse, a nonprofit, nondenominational, evangelical organization based in Boone, N.C., that responds during times of war and famine and to all types of natural disasters, including tornadoes, fires, hurricanes and floods.
In addition, NRCA offers detailed information on its consumer website, www.everybodyneedsaroof.com, that consumers can use for post-disaster recovery.
2017-18 Executive Committee and board of directors
Chairman of the board
Jim Barr, president of Barr Roofing Co., Abilene, Texas
Chairman of the board—elect
Kent Schwickert, vice president—national sales for Schwickert's Tecta America of Mankato, Mankato, Minn.
Vice chairmen—two-year term
David Hesse, vice president of the Maryland Division of Kalkreuth Roofing & Sheet Metal Inc., Frederick, Md.
Nick Sabino, president of Deer Park Roofing Inc., Cincinnati
J.J. Smithey, president of Frost Roofing Inc., Wapakoneta, Ohio
David Tilsen, president of Tilsen Roofing Co. Inc., Madison, Wis.
Vice chairmen—one-year term
Tim Blue, president of Blue's Roofing Co., Milpitas, Calif.
Kyle Thomas, owner/vice president of Thomas Roofing Co. Inc., Mobile, Ala.
Immediate former chairman of the board
Dennis Conway, principal and vice president of Commercial Roofers Inc., Las Vegas
Board of directors—three-year term
Charles Antis, founder and CEO of Antis Roofing & Waterproofing, Irvine, Calif.
Chad Collins, president of Bone Dry Roofing Co., Bogart, Ga.
Luke Duffy, vice president of Elens and Maichin Roofing and Sheet Metal Inc., Joliet, Ill.
Alex Hernandez, president of Clark Roofing Inc., Broadview, Ill.
Erica Jackson, president of CYE Enterprises, Jacksonville, Fla.
Bryan Karel, project manager/supervisor at Garlock-French Corp., Minneapolis
Hunter Merrill, owner of Mountain Roofing Inc., Roanoke, Va.
Bob Morgan, CEO of Upstate Roofing and Painting Inc., Rochester, N.Y.
Tim Stevens, service department manager at Ben Hill Roofing and Siding Co. Inc., Douglasville, Ga.
Board of directors—two-year term
Randy Adams, chairman/CEO of R. Adams Roofing Inc., Indianapolis
Doug Duncan, president of Nations Roof, Villa Park, Ill.
Rudy Gutierrez, president and CEO of SHELL Roofing Solutions Group, Chino, Calif.
Scott Kawulok, executive project manager at B & M Roofing of Colorado Inc., Frederick
Chris Noorda, CEO of Noorda Building Envelope Contractor Inc., Salt Lake City
George Patterson, president of Bennett & Brosseau Roofing Inc., Romeoville, Ill.
Rod Petrick, president of Ridgeworth Roofing Co. Inc., Frankfort, Ill.
Mike Pierce, vice president, roofing operations for Flynn Midwest, Kansas City, Mo.
Jonathon Reader, project manager at R & B Roofing LLC, Garland, Texas
Gary Register, president of J. Register Co. Inc., Jacksonville, Fla.
Scott Siegal, president of Jamsco Inc. t/a Maggio Roofing Co., Takoma Park, Md.
Keith Swope, president of Tampa Roofing Co. Inc., Tampa, Fla.
Board of directors—one-year term
Scott Baxter, president of Nations Roof of Oregon LLC, Sherwood, Ore.
Monica Cameron, vice president of Diamond Roofing, Manhattan, Kan.
Tupac De La Cruz, president of Roofing Solutions LLC, Prairieville, La.
Gary Kerley, chief operating officer of Nations Roof LLC, Lithia Springs, Ga.
Robert Kulp, president of Kulp's of Stratford LLC, Stratford, Wis.
Geoff Mitchell, CEO of Mid-South Roof Systems, Forest Park, Ga.
Stephen Teal, manager of Flynn Group of Companies, Rockyview, Alberta
Kelly Van Winkle, vice president of contracts at King of Texas Roofing Company LP, Grand Prairie